Competitive intelligence with UnifAPI

Build an AI agent that tracks competitor product moves, SERP positioning, hiring signals, and press coverage — through a single public-data API. Live: unifapi.com/solutions/competitive-intelligence.

The agent loop

1. Crawl the competitor’s site for changelog / pricing / docs updates → URL → markdown
2. Watch SERP for their branded queries to detect ad-spend or content moves → Google SERP
3. Pull press coverage and funding news → News Search
4. Track social signal — what their team and users are saying → Twitter / X, Reddit
5. Summarize with an LLM and notify

Why public-data only is enough

Competitive intelligence works without OAuth into anyone’s private account. You’re reading what the competitor publishes publicly. That makes UnifAPI a clean fit and rules out Composio-style per-user connector platforms — which solve a different problem.

APIs used

• URL → markdown / structured — scrape changelog / pricing pages on a schedule
• Google SERP — watch keyword rankings
• News Search — funding, hiring, press
• Twitter / X, Reddit — community signal

Common patterns

• Pricing-page diff agent — daily scrape, diff, alert on change
• SERP-position tracker — weekly check on competitor positions for shared keywords
• Funding radar — every 4 hours, news search for <competitor> funding | series | round

→ Get started free · Pricing · Related: Market research, Social listening