Lead & company enrichment with UnifAPI

Enrich a CRM record from the open web — company site, news mentions, social presence, SERP footprint — through one API. Live: unifapi.com/solutions/lead-enrichment.

The agent loop

1. Resolve the domain — acme.io → official site
2. Scrape the homepage / about / pricing pages → URL → markdown / URL → structured
3. SERP-check the brand for funding, customers, reviews → Google SERP
4. News check for recent moves → News Search
5. Social check for product-market signal → Twitter / X, Reddit
6. Compose the enrichment payload, write back to CRM

APIs used

• URL → markdown, URL → structured — fetch and extract from the company site
• Google SERP — brand footprint, reviews, listicles
• News Search — funding, hires, launches
• Twitter / X, Reddit — community signal

Public-data only — why that’s a feature

Lead enrichment from the open web doesn’t need OAuth into anyone’s accounts. UnifAPI’s server-side key model means the enrichment agent runs unattended — no per-user connection flow blocks the pipeline. If you also need to write enriched records into the user’s CRM (Salesforce, HubSpot), pair UnifAPI with Composio.

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